This emotive PSA was part of the greater UNSTOPPABLE campaign. We wanted to create something iconic and compelling to cut through to potential donors and create camaraderie for staff and patients. Using a single take approach I worked with the camera and talent to encapsulate the feeling that 'Together, we are unstoppable'.
Client - Surrey Hospital Foundation
Agency: Full Punch, Vancouver, Canada
Partner, Head Of Creative: Chris Zawada
Partner, Head Of Strategy: Jack Dayan
Writer: Michael Mayes
Art Director: Ryan Semeniuk
Agency Producer: Claire Khan
Production Co - Hadron Films
Director - Cassie De Colling
DP - Bryn McCashin
1st AC - Olly Bian
Gaffer - Phoenix Simon
HMU - Jessica De Palma
PA - Claudi Absi
Editor - Harrison Barrett
Colourist - Sam Gilling
SFX + Score - Ryan Marchant
My personal mantra for this campaign was the quote: “Incredible things can be done simply if we are committed to making them happen.” — Jaggi Vasudev